Brabarella began in 2004 as a vintage clothing e-boutique called
Little Pink Dress. When Marty realized the vintage lingerie was
a top-seller and we both recognized the difficulty of offering quality
vintage apparel at affordable prices, he began exploring sources
for classic lingerie that met contemporary sensibilities. He was
able to find many lines, some in business for over a century, that
offered the features we were looking for (including reasonable prices)
to offer our customers.
enjoy the calls, emails and requests we get from many elders looking
for the perfect replacement for many products that are no longer
made, and we pride ourselves on old-fashioned, personal service.
We're thrilled that more 20 and 30somethings are also showing a
blossoming interest in quality lingerie. We love educating folks
on the benefits of different styles of foundation wear, and we find
that whether it's fashion or function you're looking for, you can
generally find it at Brabarella at a reasonable price from friendly
folks. We can't claim to be the Amazon of lingerie e-tailers, but
our small size does allow us to get to know our regular customers
personally through phone calls, emails, and even the occasional
visit! (Hello, Esther if you're reading this!).
The world moves at a much faster pace now, with more virtual experiences
and less real time encounters with real people. I know we're not
the only ones who miss that.
As children of the Mad Men era, besides carrying lines that reflect
our nostalgia for that bygone, more romantic and dramatic era, we
try to deliver a little bit of the personal friendliness that used
to happen over coffee at the kitchen table. Incidently, Marty takes
his with at least two sugars and light cream. Don't worry about
me. I drink tea.